# Product image alt text: front, back and detail examples

Created by SokuPhoto · 2026-09-17

https://sokuphoto.ai/en/blog/product-photo-alt-text-examples

This is an original fictional example, not product information or measured results. Check it against your actual product. You may copy and edit it for use in your own store.

Alt text describes an image's content when the image itself is unavailable to the user. Instead of repeating only the product name, briefly describe what distinguishes that image, such as the front, back, or inner pocket. It is separate from copy placed on the image and must be saved in your store's media settings.

## Compare 8 copy examples for 4 illustrations

| Illustration | Copy to avoid | Example suited to the illustration |
| --- | --- | --- |
| 01 Front | Popular bag commuting cheap recommended | Front view of a blue bag, showing its handle. |
| 02 Back | Blue bag | Back view of a blue bag with a horizontal outer pocket in the center. |
| 03 Interior | A handy bag made of premium materials | Inside of the bag, showing one small inner pocket. |
| 04 Opening | Product image 4 | Close-up illustration of the top of the bag, showing the zipper at the opening. |

### Blank version (duplicate rows as needed)

| Illustration | Copy to avoid | Example suited to the illustration |
| --- | --- | --- |
| Not entered / unknown | Not entered / unknown | Not entered / unknown |

## Prepare a small table to track your output

| Element to check | Completed example | What to omit |
| --- | --- | --- |
| Visible subject | Blue bag | Unrelated search terms |
| Viewpoint | Back view | The same 'product image' label for every image |
| Useful detail | Horizontal outer pocket | Durability that is not visible |
| Corresponding file | bag_back_v2.jpg | A description of the old file |

### Blank version (duplicate rows as needed)

| Element to check | Completed example | What to omit |
| --- | --- | --- |
| Not entered / unknown | Not entered / unknown | Not entered / unknown |

## Before publishing

- [ ] Descriptions of the 4 images differ according to viewpoint.
- [ ] Text on images and alt text have not been confused.
- [ ] No unseen performance or materials have been inferred.
- [ ] Descriptions have been saved in the store's media settings.

## References

- [Shopify: Adding alt text to media](https://help.shopify.com/en/manual/products/product-media/add-alt-text)