# Product image design brief: a filled and blank template

Created by SokuPhoto · 2026-09-17

https://sokuphoto.ai/en/blog/product-photo-design-brief-template

This is an original fictional example, not product information or measured results. Verify it against your actual product. You may copy and edit it for your own store’s work.

Go beyond “make it look premium.” Specify which product the image shows, whose question it answers, and where it will appear. With source photos, approved copy, details that must stay unchanged, export specifications, and a named reviewer, the person making the image does not need to guess missing product information.

## Page 1: A filled example of assets and constraints

| Field | Example entry |
| --- | --- |
| Product / image purpose | P-01 / one explanatory image showing the opening |
| Audience / question | Someone looking for a small-item pouch / how it opens |
| Placement / output | Explanatory-image slot in our own store / illustrative specification: 1000×1000px, PNG |
| Assets / usage rights | P01_front_raw.jpg, P01_zip_raw.jpg / assumed to be photographed in-house for this example |
| Approved copy / verification source | Zip closure / use only after the product owner checks the opening and closure |
| Changes allowed | Background, spacing, and placement of verified copy |
| Changes prohibited / reason | Color, shape, labels, fasteners, and item count / to accurately show what the buyer receives |
| Deadline / owner / unknowns | Enter the date and owner before publication / material composition is unknown; do not state it |

### Blank version (duplicate rows as needed)

| Field | Example entry |
| --- | --- |
| Not entered / unknown | Not entered / unknown |

## Page 2: Agree on delivery and review requirements

| Delivery item | Example entry |
| --- | --- |
| File name | P01_detail_ja_v1.png; use v2 for the revised version |
| Materials to hand over | Original photos, finalized copy, final image, and a list of unresolved items |
| Product check | The product owner compares color, shape, zipper, and item count with the original photos |
| Display check | The person uploading the image checks the actual explanatory-image slot on a phone |
| Approval status | Not approved → changes required / approved. Record the review date and reviewer |
| Revision requests | Specify the image number, location, factual mismatch, and correct reference material |

### Blank version (duplicate rows as needed)

| Delivery item | Example entry |
| --- | --- |
| Not entered / unknown | Not entered / unknown |

## Copy and share the blank brief

```text
[Page 1: Inputs]
Product / image purpose:
Audience / question:
Placement / output:
Assets / usage rights:
Approved copy / verification source:
Changes allowed:
Changes prohibited / reason:
Deadline / owner / unknowns:

[Page 2: Delivery review]
File name:
Materials to hand over:
Product check:
Display check:
Approval status:
Revision requests:
```

## Before publication

- [ ] Asset usage rights and sources for verifying specifications are clear.
- [ ] Prohibited changes are justified by the need to represent the actual product.
- [ ] File names for inputs and deliverables are defined.
- [ ] Unknowns remain documented, and an approver is named.

## References

- [Shopify: Product photography](https://help.shopify.com/en/manual/products/product-media/product-photography)
- [Google Merchant Center: Image link](https://support.google.com/merchants/answer/6324350?hl=en)