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Images for international ecommerce

Translate product images: a Japanese–English copy handoff

Keep a text-free product image and manage the original Japanese meaning and approved English copy in a separate table. Treat Japanese text flattened into an image, labels on the actual product, and webpage text as separate elements. If English needs more lines, adjust the layout rather than shrinking the text excessively.

Workflow diagram showing separate Japanese and English copy overlaid on a text-free illustration of a storage pouch.
Original explanatory diagram by SokuPhoto. Fictional example, not an actual product photograph, measured generation test or color-accuracy result. View full-size diagram

Download examples and worksheet (Markdown)

Distinguish three types of text

Create an English version of promotional copy added over a photo. Labels on the product itself, however, represent what the buyer will receive, so do not replace them with fictional English labels in the photo alone. Product-page text and buttons belong to the store's language settings and require a separate task from image editing.

Shopify's language and translation features also need to be configured in the actual store. Those settings do not automatically turn text flattened into an image into correct English. SokuPhoto cannot automatically restore flattened text to editable layers either.

Reference: Shopify: Localization and translation

Use a three-row Japanese–English copy table to preserve the facts

This is an original translation draft for a fictional storage pouch, not an example of verified product specifications. Before publication, the product owner and someone qualified to check the English should review both the meaning and the facts. If you change numbers or units, also record the basis for the conversion.

Original Japanese meaningEnglish draftUnits / verification sourceApprover
小物をひとまとめにKeep small essentials togetherCheck the actual items that fit insideProduct owner + English reviewer / not approved
ファスナー付きZip closurePhoto of the actual opening and closureProduct owner + English reviewer / not approved
小物は付属しませんAccessories not includedList of items included in the saleProduct owner + English reviewer / not approved

Choose a text-free base 

Set line breaks from the actual layout, not character counts

A single line of Japanese does not mean the English will fit the same width. For “Keep small essentials together,” for example, consider two lines: “Keep small essentials” and “together,” with the break at a meaningful boundary. Do not split a word, and keep disclaimers large enough to read on a phone.

Manually add the approved copy and check that it does not cover the product photo or its labels. If Japanese text needs to be removed from an image, first return to the text-free original. If the text cannot be removed, consider remaking the asset instead of hiding the product behind a large banner.

Overlay verified English copy after preparing the image 

Check language-specific files against the store settings

For example, use pouch01_base_v1.png for the text-free original, pouch01_ja_detail_v2.png for the Japanese version, and pouch01_en_detail_v2.png for the English version. Even if both files are v2, keep unapproved and published versions distinct and record approval status in the worksheet. Hand over the original photo, copy table, and exported files together.

After uploading the files to the store, switch languages in the live storefront and check for Japanese images left on English pages. SokuPhoto provides image creation; it does not guarantee Shopify translation, automatic OCR-based text replacement, or synchronization of images by language.

  1. Approve the Japanese and English copy without changing the facts.
  2. Create each language version from the text-free original image.
  3. Check product labels, line breaks, and disclaimers, then export.
  4. Check the display and link destinations in both languages in the actual store.

Before you publish

  • Promotional copy, actual product labels, and webpage text are treated separately.
  • The English draft has not been labeled approved without review.
  • The original image and JP/EN files are kept separate.
  • The store's display has been checked in each language.
Overlay approved copy on your image

Sources & editorial notes

Original workflows, examples and diagrams by SokuPhoto. Fictional examples are not customer results. Verify the actual product and destination requirements before publishing. Sources reviewed: 2026-09-17.